This protocol encodes control data from a tracker application (e.g. The TUIO protocol allows the transmission of an abstract description of interactive surfaces, including touch events and tangible object states. PyMT is written in python, based on pyglet toolkit.Īn open framework that defines a common protocol and API for tangible multitouch surfaces. Currently the aim is to allow for quick and easy interaction design and rapid prototype development. PyMTĪ python module for developing multi-touch enabled media rich applications. Alongside the standard development environments are the emerging options for multitouch, 5 of which are outlined below. Orangetheory also benefits from a strategic data asset that unlocks capabilities across the organization: marketing analytics that fuel member growth, and a personalized customer experience that drives community engagement (not to mention fitness levels) through the roof.The ICE hardware has been selected to offer the widest range of development and design opportunities and runs on multiple operating systems (Mac OS X, Windows XP/Vista/7, Linux). Increased focus on ROI from data transformation - all this frees up Marketing from worrying about reporting and data reliability and enables them to focus on engaging with prospects with the specific message and cadence to maximize marketing ROI and accelerate conversion. Automation and data quality monitoring help ensure that data is always timely and trustworthy, even at the large scale required for event-level web analytics logs. Switchboard’s platform gives Orangetheory’s marketing analytics team rapid and accurate visibility into their lead funnel. With Switchboard, Orangetheory has deep visibility into its complex ad network and can unlock ad partner data with a robust attribution model so the team can put a dollar value on any metric, including last-click and multi-touch attribution. Leads and attribution clarity - attribution becomes increasingly more complex with each new channel. More importantly, the business team can layer in their own unique business logic for attribution and conversions without burdening engineers. Switchboard’s ready-made data “recipes” enable the team to handle the nuances of a diverse range of data sources (search, social, user events, buying platforms) in a repeatable and scalable manner. Unifying data across sources - Switchboard aggregates and normalizes 500 disparate ad and social accounts directly into Snowflake, allowing the marketing team to access different views of the data whenever they need them, and quickly report on a range of KPIs from highly granular to enterprise-level, including CPI, CPL, and CAC. Hence the decision to double down on their analytics investment and partner with Switchboard. The team needs to route campaign performance data in a secure, privacy-compliant way while being able to strategically understand how local marketing efforts are working. Growing hyperlocal marketing at scale - for Orangetheory this is a critical marketing need, but also a complex data engineering task. The complexity of quickly bringing this together would also require months of engineering effort to get started. Orangetheory creates campaigns using new engagement platforms with all this data, and targets these campaigns to various agency partners and hundreds of independent franchises. Waiting for new engineering hires to build new integrations isn’t an option - plus managing the constantly changing data sources quickly becomes unsustainable. The big opportunity is to attract new members to reinforce this deeply felt mission by acting on this data.ĭata engineering team’s priorities - meanwhile, Orangetheory’s engineering team is focused on building and supporting many core internal systems. But having full visibility into a structured view of all this marketing and customer engagement data is the key to showing members that Orangetheory transforms every individual’s health positively. It’s a coach-inspired science that uses a centralized data-driven approach to create a deeply personalized experience and a vibrant community.Ĭustomer and marketing data from many sources - like many organizations, Orangetheory Fitness has a massive amount of data - from typical multi-channel marketing data sources to highly granular customer information down to the heartbeat. For over a million members in 1,400 studios across 23 countries, Orangetheory Fitness isn’t just a workout.
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